
Dear Serious Professional Who Thinks Social Media Is Beneath You,
I get it.
You built a real business. With real revenue. Real employees. The idea of filming yourself on TikTok feels... ridiculous.
That's for 22-year-olds dancing in their bedrooms. Not CEOs.
That's exactly what Cody Sanchez thought. She'd already built multi-million dollar businesses offline. She didn't need social media.
Now she's losing money building a YouTube channel. Posting on TikTok. Creating content daily.
Has she lost her mind?
Or does she see what you don't?



The next billion-dollar corporations will be built on individual empires. Personal brands will be worth more than real estate, Bitcoin, or any traditional asset.
Not influencer brands. Not entertainment brands. Individual Empire Brands.
The smartest business owners aren't going online to be cute. They're going online to survive what's coming.

In 5 years, AI will do everything better than humans.
・ Better analysis
・ Better writing
・ Better automation
・ Better everything
Except one thing: Being human.
When AI can do everything, humans will only buy from humans. Not logos. Not corporations. HUMANS.
Your personal brand isn't about being an influencer.
It's about being the human face that AI can never replace.


Here's what nobody tells you:
I film my YouTube videos with my iPhone. Natural light from my window. A $20 whiteboard from Target.
13 minutes. Done.
No fancy equipment. No production team. No editing skills needed.
Cody Sanchez? Films on her car rides. Alex Hormozi? Films in his office between meetings. Gary V? Going live while he works
This isn't Hollywood. It's a 10-minute system.

The same formula that got:
An Unknown Chiropractor 1.4 Million Views in 28 Days (iPhone and intern)

A Pro Fisherman 2 Million Views on the 15th Video
(again just an iPhone)

A B2B Company 300 qualified leads in 30 days (no dancing required)

A Tea Company 27x ROAS (with old clips and a voice memo on the iPhone)

They're not trying to be influencers. They're building Individual Empires.
● Hook (3-second opener)llet List 2
● Hold (business storytelling that sells)
● Have a Format (your CEO signature style)
One format. Repeated. 10 minutes max. Dignified. Professional. Profitable.

IT’S EASY
● Use your smartphone
● (you already have it)
● Natural lighting (free)
● 10-minute process
● (less time than a coffee break)
● One format you repeat
● (no creativity needed)

YOU CAN DO IT
● No dancing required
● No pranks needed
● No pranks needed
● Just share your expertise
● like you're talking to a client

IT'S WORTH IT
● Replace your entire sales team
● Charge 10x your current rates
● Never cold call again
● Build an asset worth more than your ● business

Why formatting beats creativity
(decode what actually goes viral)

Master the 3-second rule that stops the scroll (no dancing required)

Turn your expertise into your brand's unfair advantage

One video becomes 30 pieces of content across all platforms

Convert attention into income with Broderick's simple system
5 Days Of Professional-Level Training
The "10-Minute Executive" Content System
Smartphone-Only Setup Guide
30-Day Professional Brand Plan
Private Community of Serious Professional
Only $97
5 Days Of Professional-Level Training
The "10-Minute Executive" Content System
Smartphone-Only Setup Guide
30-Day Professional Brand Plan
Private Community of Serious Professionals
Executive Q&A Sessions (professionals only)
Get YOUR Professional Content Reviewed
Fix Your "I Feel Silly" Problem
7-Day Recording Access
First Access To Brand Building Bootcamp
Only $297
You can keep thinking social media is for "kids."
While Cody Sanchez builds hers. While Gary V builds his. While every smart CEO pivots online.
Or you can spend 5 days learning what takes others 5 years to figure out.
The Individual Empire era is here. The question isn't IF you'll build a personal brand. It's whether you'll build it in time.

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